Principles of Marketing
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Business July 21, 2026

Principles of Marketing

OpenStax (Tanner, Raymond) — An open textbook on marketing strategy, consumer behavior, branding, pricing, and integrated marketing communications.

Author: OpenStax (Tanner, Raymond) Publication Year: 2023 Source: OpenStax Category: Business An open textbook on marketing strategy, consumer behavior, branding, pricing, and integrated marketing communications.